Press Release: Global Survey: Circularity Enters the Public Vocabulary while Deposit Return Schemes Are Winning Global Support

21 Oct 2025

We welcome the growing public awareness around circularity and recycling. The context is urgent: nine in ten people worldwide consider plastic waste a major environmental issue, on par with climate change. Yet awareness alone is not enough — changing behaviour is key. Evidence shows that convenience and incentives are crucial to improving recycling habits, with 71% of people supporting adjustments to deposit fees by container size, reflecting a clear preference for fair and impactful solutions. This study positions Deposit Return Schemes (DRS) as more than a collection mechanism: they serve as a bridge between consumer behaviour and genuine circularity, while also highlighting an awareness gap that must be addressed to achieve a fully circular system.

READ MORE

Our latest posts