Welcome to our Digital Activity Report 2018-2019! To find out what you can expect from this report, press play to watch a short video with our Director General.
Our chairman Emilio Braghi, Senior Vice President and President at Novelis Europe, looks ahead at 2019.
Can you summarise the key challenges for the industry in 2019?
First, as an industry with a strongly interlinked value chain, we are concerned by the unilateral trade measures that seem to be symptomatic of this new trade era. Any unilateral measure will have unintended consequences for our value chains, for our jobs and future investments.
Secondly, stricter climate change and energy regulations mean that European companies face higher compliance costs than in other regions, which affects our competitiveness. The European aluminium industry has been a catalyst for job creation, innovation, and growth, as well as for sustainability and recycling. We need to make sure that the regulatory framework allows us to continue doing so.
Finally, we see a significant amount of aluminium scrap leaking out of Europe, meaning aluminium scrap being shipped outside of Europe instead of being recycled here. This hinders the growth of a circular economy, which strives to retain resources close to the point of use and reuse or recycle and at the same time creates wealth, employment and environmental benefit in Europe.
2019 is not a “business as usual” year for Brussels. Brexit and European Parliament elections are approaching. What would be your message to candidates and leaders of the European Union before this happens?
The upcoming years will be decisive for everyone in Europe. I’d like to stress to policy leaders that an ambitious and strong Europe is only possible with good governance for trade, sustainability, and innovation. We need a holistic industrial policy at the EU level to create the conditions that will allow our industries to shine and Europe to become the most innovative economy in the world.
Can you rank the top five topics of the association for the next five years?
It is impossible to rank five topics in order of importance; they are all equally important to the future of our industry!
Of course, trade will remain an important topic for the association as we deal with unilateral trade measures and other global challenges. Other key topics include sustainability and innovation, which must go hand in hand to achieve Europe’s ambitious climate goals. Our upcoming Vision 2050 report will contribute to this discussion. Circular economy/recycling, climate, and energy will be high on our agenda too.
Pictured: Emilio Braghi with European Aluminium's staff and Director General Gerd Götz
Emilio Braghi is Senior Vice President and President, Novelis Europe. In his role, which he assumed in September 2016, he oversees ten European facilities for recycling and manufacturing aluminium for a number of sectors, including automotive, building, packaging and transportation.
Previously, Emilio was Vice President, Operations, Novelis North America. Before that, he served as Vice President, Sales and Operations for Novelis Asia, with responsibility for all commercial and manufacturing activities in the region. Prior to joining the Asia leadership team in March 2012 as Vice President, Operations, Emilio served as Vice President and General Manager of the Specialties value stream in Europe.
From 2006 to 2012, he held various general management roles with Novelis Europe’s Litho and Painted Products value streams. Prior to the formation of Novelis, Emilio had been with Alcan since 1999, where he began as Sales Manager, Europe.
Emilio graduated in engineering and industrial production technologies from the Politecnico di Milano.
Roberta Niboli is the CEO of Raffmetal, a European leading producer of aluminium alloys for remelting made from 100% recycled material.
Since 1979, Raffmetal has been part of Silmar Group. The Group, established in 1970 by Roberta’s father Silvestro Niboli, is active in the recycled aluminium, heating, plumbing and drainage, safety and furnishing sectors.
From 2005 to 2009 and from 2015 to 2017, Roberta was President of the Italian Aluminium Refiners Association (Assiral) and a member of the Organisation of European Refiners and Remelters (OEA) Council. On 10 July 2009, she was elected President of OEA, previously European Aluminium’s Recycling Division. She chaired this division until 2015.
Roberta is an economics graduate and has a range of international work experience.
Peter Basten has held the position of President, Packaging and Automotive Rolled Products business unit in Constellium since October 2017. Previously, he was Executive Vice President, Strategy, Business Development, Research & Technology following his time as Constellium’s Managing Director of Soft Alloys Europe at the company’s Automotive Structures and Industry Business Unit.
In 2005, he joined Alcan Specialty Sheet as the Director of Strategy and Business Planning, becoming Director of Sales and Marketing in 2008 responsible for the aluminium packaging applications markets.
Prior to Alcan, Peter was a consultant at Monitor Group, a strategic consulting firm. His responsibilities ranged from developing marketing, corporate, pricing and competitive strategy to M&A and optimising manufacturing operations.
Peter holds degrees in Applied Physics from the Delft University of Technology and in Economics & Corporate Management from the École Nationale Supérieure du Pétrole et des Moteurs.
Dr. Constantin Catsaros is a member of the Board of Directors for a number of Elval Group companies. He has worked for ELVAL since 1974 and works mainly with the company's international development team. He was also chairman of aluminium rolling plants in Europe.
Before joining Elval, Constantinos had worked for six years for Pechiney in France. He also served as chairman and vice-chairman of the Aluminium Association of Greece.
Constantinos is a graduate in mechanical-electrical engineering from the National Technical University of Athens; aircraft constructor/ engineer of École Nationale Superieure d’ Aeronautique in Paris and holds an engineering Doctorate from Paris University.
Kjetil M. Ebbesberg has worked for Norsk Hydro since 1996, where he holds the position of Executive Vice President, Rolled Products. He has also held the positions of CFO for Metal Products, Head of BU Foundry Alloys and EVP Metal Markets. He moved to his present position in January 2015.
Kjetil briefly left Hydro to become CFO of Norwegian retailer Coop in 2007 before re-joining the company in 2009. Previously he held the position of Managing Director of Hydro´s Holmestrand rolling mill in Norway.
He holds an MA degree in business economics from the Norwegian School of Economics and Business Administration (NHH).
Rob van Gils is the CEO and Managing Partner of HAI Group. HAI is a well-known brand in aluminium extrusions and billets. It is one of the largest family-owned businesses within the European aluminium industry and operates out of six locations; four in Germany and one in Romania, with its headquarters in Ranshofen, Austria.
After taking over the role of Group CEO, Rob has significantly changed the portfolio of HAI Group in recent years. Supported by consequent investments in backward and forward integration, HAI now covers the entire value chain; recycling, billet production, extrusions and aluminium components for building and construction, industrial applications and the transportation industry.
Rob brings a well-established background in mechanical engineering and business administration to his role. Prior to his appointment as CEO, he held several management positions within HAI and AMAG, providing him with more than 15 years’ experience within the aluminium industry. He holds a degree in mechanical engineering from the University of Applied Sciences in Deggendorf, Germany and a Master of Business Administration from the University of Louisville.
Jack Govers is Executive Vice President, President of Europe and Global Markets, Aleris Europe. He joined Aleris in June 2016 and oversees all aspects of the European business as well as the company’s global automotive, aerospace and industrial strategy.
Jack previously served as general manager, Global Forms, for SABIC, one of the world’s leading petrochemical producers. In this capacity, he was leading a global business team focusing on customers in the automotive, aerospace and consumer electronics sectors. Jack also served as general manager of SABIC’s global sheet and film business. He spent 15 years at General Electric, holding various leadership positions in operations, business development, sales and marketing.
Jack holds a Master of Science degree in Mechanical Engineering from the University of Technology in Delft and graduated as an officer from the Royal Netherlands Navy Institute in Den Helder.
István Katus has held the role of Vice President & General Manager, Arconic Wheel Products – EMEA, since January 1, 2017. He is responsible for driving growth and profitability in the wheel business in Europe, South Africa and the Middle East. Since 2015 he has also been Arconic (Alcoa) Country Manager for Hungary, representing the interests of all of Arconic’s business in the country, including wheels, flat rolled products, fasteners and industrial gas turbines.
István joined Alcoa in 1999 as a financial analyst for the wheels plant in Köfém after working as a controller for a Hungarian construction company. In 2002, István was promoted to the role of Finance Manager for Wheels in Europe; in 2006, he took on the additional responsibility for IT within the business unit while also integrating the wheels’ distribution center and sales office in South Africa into the European financial model.
From 2019, István was Director European Financial Services and Finance Hungary, managing the financial accounting services function for the European countries, assuming also the responsibilities for the financial accounting, statutory and tax reporting, IFRS and US GAAP consolidation of Alcoa Hungary. From 2013, István held the role of Global Lead Financial Accounting Services in September 2013, being responsible for the global standardization and best practices deployment within the financial and accounting services processes.
István is an economist specialised in finance and law and is a certified accountant and member of ACCA since 2010. He holds an MSc Degree from the University of Pécs, Hungary. Beyond his ACCA membership, István is an active member of the Association of the Hungarian Executives, representing Arconic in the American Chamber of Commerce in Hungary (Amcham) and is a Board Member of the Joint Venture Association in Hungary.
Simon Pelletier is General Manager, Global Metal Sales, Aluminium, Rio Tinto. Before joining Rio Tinto in France in 2004, Simon worked for PricewaterhouseCoopers where he was involved in acquisition advisory work for corporate and private equity buyers/investors for international clients.
At Rio Tinto, he held various finance roles with Alcan’s Engineered Products and Mergers & Acquisitions in Paris, France, where he worked on diverse buy and sell-side international corporate development transactions. In 2008, he relocated to Montreal where he was responsible for mergers, acquisitions and divestments for Rio Tinto Alcan. In 2014, he moved to Singapore to become Director, Sales & Marketing for Asia-Pacific.
Simon holds a Bachelor of Commerce degree from École des Hautes Études Commerciales, Montréal and a CPA designation from the Canadian Institute of Chartered Accountants of Québec.
Philipp Schlüter is the CEO of TRIMET. He joined TRIMET Schweiz AG in 2009, where he held senior positions in the areas of risk management, raw material procurement and energy management as well as in retail trade and aluminium product sales. The eldest son of Heinz-Peter Schlüter, the founder of TRIMET, Philipp Schlüter represented the owner’s family as Vice-Chairman of the Supervisory Board from 2016-2018. On 26 November 2018, he was appointed Chief Executive Officer. This appointment demonstrates the family’s interest in continuing its active support for future sustainable development in the business.
Philipp Schlüter studied business administration in Bern and London. On receiving his Master’s degree in business management, he began his professional career at UBS Investment Bank in London
Tómas Már Sigurdsson is Executive Vice President and Chief Operating Officer for Alcoa Corporation, responsible for the daily operations of the global assets of the company’s bauxite, alumina and aluminium segments. Alcoa has the largest bauxite mining portfolio in the world and is the world’s largest alumina producer. Tomas also focuses on Alcoa’s global aluminium smelting system, its network of casthouses, rolling mills in Saudi Arabia and in the U.S. and the Corporation’s substantial energy assets. Alcoa Corporation operates in 10 countries. Tómas also sits on the Alcoa Executive Team, which sets the strategic direction for the company.
Prior to the separation of Alcoa Inc. into two independent companies, Tómas held a similar position for the Global Primary Product business. He also was president of Alcoa’s European Region and Global Primary Products Europe. As president of Alcoa’s European Region, he coordinated the activities of the company’s nearly 50 locations throughout Europe. As leader of Global Primary Products in Europe, Tómas was accountable for Alcoa’s smelters and refinery in Iceland, Italy, Norway and Spain. Before this, he was managing director of Alcoa Iceland. Tómas joined Alcoa in 2004 responsible for the project management, start-up and operations of the Alcoa Fjarðaál smelter in East Iceland.
During his European and Icelandic leadership roles, Tómas was the Chairman of the Chamber of Commerce in Iceland from 2009-2012 and served on the Board of Federation of Industries from 2005-2011. He was also a member of the Executive Committees of European Aluminium, Eurometaux and the American Chamber of Commerce to the European Union from 2012-2014.
A graduate of the University of Iceland, Tómas has a Bachelor's degree in civil and environmental engineering and obtained a Master’s degree in planning in 1995 from Cornell University, in the United States. After completing his graduate degree, he returned to Iceland where he worked as a consultant at Hönnun, taught courses on environmental engineering at the University of Iceland and held management positions at Nordural, then a privately owned aluminium smelter in Iceland.
Roman Stiftner is Managing Director of the Austrian Mining and Steel Association and the Austrian Non Ferrous Metals Federation within the Austrian Federal Economic Chamber since 2008.
In 2017, Roman was elected as a Member of the Executive Board of European Aluminium and as Chairman of the European National Associations. He is Vice President of Euromines since 2016 and since 2014 Member of the Euromines Steering Committee.
In the year 2011, he became Secretary General of the European Raw Materials platform ‘Eumicon’ and President of the Austrian Logistic Association. From 2008 until 2015 Roman was Member of the Vienna Provincial Parliament. The years before he was CEO of Dematic Austria, Central-Eastern-Europe and Head of Department for logistics automation of Siemens AG Austria. After finishing technical college, Roman studied at the Technical University as well as at the Economic and Business University of Vienna and graduated in 1994.
Egil Hogna is Executive Vice President, Extruded Solutions and member of Hydro’s Corporate Management Board. He comes from the position as President & Chief Executive Officer of Sapa and has previously served in a variety of management positions in Yara and Hydro, including Head of Downstream, CFO, BU Manager Mediterranean, Head of Investor Relations and others.
While in Yara he also served as a board member and President of Fertilizers Europe, the European fertilizer manufacturers’ industry association.
Mr. Hogna has a Master of Science degree from the Norwegian university of science and technology, NTNU, in Norway, and an MBA from INSEAD, France.